Paid referencing

Paid referencing -
The nerve of the war

Yes, as you can see, this channel is a must-have.
It's essential, because it's the most effective way of attracting users and (who knows, maybe?) your future customers.

What's the point of paid search?
Paid search complements natural search, which is often insufficient, especially in a highly competitive environment. It is used to promote products and/or services in a qualified manner. There are several types of ad: product ads (known as Shopping) and text ads.

How do you get started in paid search?
The first requirement is a functional website, with operational tracking and a product feed adapted to Google's requirements.
Next comes the creation of text ads, as well as the implementation of product ads via the feed; then comes the management and monitoring of performance. To complete the picture, we add a strategic consulting service that is always much appreciated by our customers.