Our support
Acquisition
advertising
Your responsibility as a retailer is to offer the best product or service to the people who need it.
Our responsibility is to help you advertise this offer to your future customers.
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One agency, complementary areas of expertise
SEA
The principle is to provide a tailored response through SEA campaigns to internet users who demonstrate a purchase intent on search engines.
But our ikom SEA experts go a step further: they align your business needs (margin improvement, inventory turnover, budget allocation, and various business objectives based on your customer LTV, etc.) with your paid search strategy for total business success!
And because search journeys are evolving, our experts also anticipate new trends related to Large Language Models (LLMs), from organic discoverability to new paid acquisition opportunities.
The SMA
Meeting expectations is good, but it’s not everything.
Businesses now have a responsibility to speak up and connect with their audiences across various social media platforms.
Because the customer’s decision-making journey is becoming increasingly complex, ensuring your presence at every stage is key to your business success.
In this regard, they are the perfect daily partners for our media experts to achieve optimal advertising acquisition performance.
Feed Management
Without products—and without effectively showcasing them—a retailer’s store is nothing. In e-commerce, it’s much the same.
Our Feed Management experts provide an expert assessment of the quality of your product inventory feed and work to refine it so that it perfectly aligns with the expectations of ad networks and, in the future, the new shopping journeys enabled by AI assistants.
Feed Management thus serves as the essential product foundation for the performance of our media campaigns.
ChatGPT Ads & LLM
We enable new LLM-related advertising environments and integrate them into your media mix, from tracking to activation and remarketing.
Choosing ikom for your digital acquisition strategy
A proven and constantly evolving methodology.
A close relationship with advertising agencies and platforms—both established and emerging—that gives us access to a wealth of information (market trends, beta, etc.) useful for effectively managing campaigns.
Comprehensive results monitoring and continuous improvement of your advertising campaigns, in line with your business objectives.
A win-win remuneration model based on performance.
A human, proactive and rewarding customer relationship for both parties.
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