Agatha wanted to expand its audience beyond bottom-of-funnel campaigns. 

The objective was to leverage a mid-funnel Demand Gen campaign in November and December to acquire new audiences while maintaining profitability and generating qualified traffic.

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After carefully identifying the most relevant audiences to guide Google's algorithm for better optimization, our teams focused on aligning ad creatives (products, videos, images) with seasonal trends (new products, promotions, best sellers), to ensure strong resonance with potential buyers during the key Christmas shopping period.

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By taking the floor in the middle of the consumer funnel, Agatha was able to work on reassuring its audience and increasing the desirability of its products during this pivotal end-of-year holiday season, when buyer comparisons are in full swing.

This strategy boosted new customer acquisition, in addition to achieving a very nice outperformance of the Google Ads platform vision compared to N-1.

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