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LLM: New Frontiers in Visibility and Acquisition

Your e-commerce store and your advertising campaigns are brimming with data, each one more valuable than the last.
At ikom, our mission is to make the most of your data and put it to work for you.

LLMs Are Reshaping the Customer Journey

ChatGPT, Gemini, Claude, Perplexity, and Google's AI initiatives are gradually transforming the way consumers search for, compare, and choose products.

We are entering a new era of search: Internet users are not only searching differently, they are also searching elsewhere. The challenge for brands is now twofold: to be recommended by AI-powered search engines and to know how to leverage these new environments as acquisition channels.

At ikom, we approach this evolution in line with our long-standing philosophy: understanding new trends, measuring them, and integrating them into a business-oriented media strategy.

ChatGPT Ads: The New Acquisition Tool

The introduction of advertising in ChatGPT opens up a new arena for advertisers. ikom, as an official partner since August 2026, is among the agencies activating it from the very early stages of its rollout.

Thanks to the Cosmo5 group, we benefit from feedback on campaigns rolled out in the United States, the United Kingdom, and Australia, as well as from initial tests conducted as early as the alpha phases with more than 15 clients.

This head start allows us to manage the entire ecosystem required to activate ChatGPT Ads: tracking and conversion pixels, product catalogs, audiences, APIs, performance measurement, and campaign optimization.

But we don’t view ChatGPT Ads as a standalone channel. Weintegrate it into your overall media strategy: analyzing its role in the purchase journey, coordinating with Google and Meta, creating dedicated audiences, and remarketing to visitors from ChatGPT across your other channels.

GEO: Being Visible in AI Responses

Building a presence in large language models (LLMs) isn’t just about advertising. GEO (Generative Engine Optimization) aims to improve a brand’s visibility and perception in the responses generated by ChatGPT, Gemini, Claude, Perplexity, or Google’s AI experiences.

With the expertise of the Cosmo5 Group, we can audit your online presence, measure your mentions and share of voice compared to your competitors, analyze your brand perception, and develop an action plan to boost your visibility.

The goal: to make these new search engines a real driver of discoverability, consideration, and, ultimately, business.

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An LLM strategy integrated into your acquisition

LLMs add new touchpoints to the customer journey. Our role is to integrate them with the strategies you’re already implementing to build a cohesive acquisition strategy.

Activation & Performance

We deploy and manage your ChatGPT Ads campaigns with the same standards as your other media investments: business objectives, tracking, optimization, and analysis of the campaign’s impact.

Data & Audiences

We connect different environments to make the most of the new signals available: visitors from ChatGPT, remarketing audiences, first-party data, product catalogs, and feeds.

GEO & Organic Visibility

With the expertise of the Cosmo5 Group, we can also measure and grow your presence in the results generated by the leading AI search engines.

A Global Media Vision

ChatGPT Ads does not replace Google, Meta, or other acquisition channels. We analyze its role in your media mix and coordinate synergies across platforms to maximize overall performance rather than the performance of any single channel in isolation.