Pecheur.com was facing stagnant growth.

Its management, historically focused on improving ROAS, was restricting marketing budgets.
Faced with increasing competition and rising CPCs, this rigid approach was limiting investment and holding back growth.

The challenge was to unblock advertising investment in order to guarantee sustainable and significant growth.

The customer has switched from sales to margin as the key metric for unlocking growth.

The daily integration of margin data into our mutual monitoring dashboards has created a strategic KPI: Margin - Costs, integrating marketing expenditure.

If this KPI progresses vs. the previous year, advertising expenditure (SEA and SMA) is increased without constraint, enabling us to increase investment, market presence, and generate a higher net gain.

This new method of management has enabled Pecheur.com to break the lock on advertising investment and seek more growth, without fearing a loss of profitability.

Thanks to this, a strong budget acceleration was applied, bringing with it substantial sales growth and, on top of this, an improved margin.