Châteauform', a renowned player in the organization of corporate seminars and the provision of exceptional venues for this purpose, needs to diversify its sources of lead recruitment.

The aim is to stand out from the competition, while maximizing the advertising effectiveness and profitability of media activations.

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Already present on LinkedIn Ads, an advertising network that enables very fine targeting of the platform's audiences, Châteauform' wanted to explore new formats such as Conversation Ads.

Following the launch of this new format in Europe, we were among the first French agencies to test it: a more immersive format, implemented in A/B testing via several personalized messages.

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The result is clear: a drastic reduction in the cost per lead obtained, with a much higher % of forms completed than on the platform's traditional formats.

And when you consider that the quality of the platform's leads for B2B services is generally very high, this test was a resounding success!